https://russellorganics.com is headquartered in the Northeast. Founded by visionary businessman Richard Russell, the brand has established something remarkable.
The Organization has begun a remarkable journey whose end result will establish a fresh goal for Independently owned Brands globally. Says Russell "The Company aimed to launch the first Independently Owned Skin Care Brand to become distributed globally, and suddenly we can see the finish line in front of us."
In the cosmetics world, there are many Indie Brands in the market. There are also Brands marketing themselves as Indie despite having taken on external private equity. This is usually marketing-speak for a large global conglomerate attempting to take advantage of consumer desire for smaller, more transparent brands. Examples of the non-Indie brands: The Ordinary (controlled by Estee Lauder) . The truth is that it is quite difficult to grow a skin care brand without outside investment, which is why Russell Organics goal hasn’t been achieved.
The Organization is benefittinf from a wave of consumer beliefs that is aimed on locating and buying from authentic Brands that are inline with the customer’s beliefs of what a Brand might represent in the world. In the case of skin care Brands, consumers have definitely moved to companies that are transparent with ingredients, and have a strong Cruelty-Free and vegan stance.
Russell has commented "animal testing or using animal derived ingredients is a line we will not cross. We do not even use Beeswax." Every item the company manufactures is cruelty-free and Vegan.
With numerous choices in the market for our skin care requirements, it is beyond simply selecting a product. We need to choose a brand to support. A Brand that possesses the soul, energy, and creativity to achieve great things. That is why we root for Russell Organics. The true Indie Brand that is taking on the universe of beauty.
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The Indie Beauty Brand to Support
Micaela Simoi (2019-03-17)
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The Organization has begun a remarkable journey whose end result will establish a fresh goal for Independently owned Brands globally. Says Russell "The Company aimed to launch the first Independently Owned Skin Care Brand to become distributed globally, and suddenly we can see the finish line in front of us."
In the cosmetics world, there are many Indie Brands in the market. There are also Brands marketing themselves as Indie despite having taken on external private equity. This is usually marketing-speak for a large global conglomerate attempting to take advantage of consumer desire for smaller, more transparent brands. Examples of the non-Indie brands: The Ordinary (controlled by Estee Lauder) . The truth is that it is quite difficult to grow a skin care brand without outside investment, which is why Russell Organics goal hasn’t been achieved.
The Organization is benefittinf from a wave of consumer beliefs that is aimed on locating and buying from authentic Brands that are inline with the customer’s beliefs of what a Brand might represent in the world. In the case of skin care Brands, consumers have definitely moved to companies that are transparent with ingredients, and have a strong Cruelty-Free and vegan stance.
Russell has commented "animal testing or using animal derived ingredients is a line we will not cross. We do not even use Beeswax." Every item the company manufactures is cruelty-free and Vegan.
With numerous choices in the market for our skin care requirements, it is beyond simply selecting a product. We need to choose a brand to support. A Brand that possesses the soul, energy, and creativity to achieve great things. That is why we root for Russell Organics. The true Indie Brand that is taking on the universe of beauty.
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