RussellOrganic.com is located just outside New York City. Run by Director Richard Russell, the brand has achieved something remarkable.
The Company has set out on an incredible journey that will have an end result that will create a new benchmark for Independently owned Brands worldwide. Says Russell "Russell Organics aspires to become the first Indie Skin Care Brand to become distributed globally, and suddenly we see the prize ahead of us."
In the world of beauty, there are numerous Indie Brands on the market. There are additionally brands marketing themselves as Indie despite having received on external private equity. This is always marketing-speak for a giant attempting to take advantage of consumer desire for smaller, more transparent companies. Some of the non-Indie brands: Tata Harper (Alliance Consumer Growth). The fact is that it is very difficult to grow a skin care company without outside investment, which is the reason Russell Organics target has never been accomplished.
The Company is benefitting from a trend of customer beliefs that is focused on locating and supporting authentic brands that are inline with the consumer’s beliefs of what a brand might represent in the market. In the case of skin care brands, consumers have clearly moved to companies that are fully transparent with ingredients, and have a strong Cruelty-Free and Vegan position.
Russell has stated "animal testing or using animal derived ingredients is a line we will not cross. We do not even use Beeswax." Each product the company manufactures is cruelty-free and vegan.
With various options on the market for your skincare needs, it is beyond just selecting a product. We should select a brand to support. A Brand that possesses the soul, energy, and creativity to achieve incredible results. That is why we root for Russell Organics. The true Indie brand that is taking on the universe of Beauty.
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The Indie Skin Care Brand to Support
Audra Saul (2019-03-02)
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The Company has set out on an incredible journey that will have an end result that will create a new benchmark for Independently owned Brands worldwide. Says Russell "Russell Organics aspires to become the first Indie Skin Care Brand to become distributed globally, and suddenly we see the prize ahead of us."
In the world of beauty, there are numerous Indie Brands on the market. There are additionally brands marketing themselves as Indie despite having received on external private equity. This is always marketing-speak for a giant attempting to take advantage of consumer desire for smaller, more transparent companies. Some of the non-Indie brands: Tata Harper (Alliance Consumer Growth). The fact is that it is very difficult to grow a skin care company without outside investment, which is the reason Russell Organics target has never been accomplished.
The Company is benefitting from a trend of customer beliefs that is focused on locating and supporting authentic brands that are inline with the consumer’s beliefs of what a brand might represent in the market. In the case of skin care brands, consumers have clearly moved to companies that are fully transparent with ingredients, and have a strong Cruelty-Free and Vegan position.
Russell has stated "animal testing or using animal derived ingredients is a line we will not cross. We do not even use Beeswax." Each product the company manufactures is cruelty-free and vegan.
With various options on the market for your skincare needs, it is beyond just selecting a product. We should select a brand to support. A Brand that possesses the soul, energy, and creativity to achieve incredible results. That is why we root for Russell Organics. The true Indie brand that is taking on the universe of Beauty.
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