RussellOrganic.com is based just outside New York City. Founded by visionary businessman Richard Russell, the brand has acquired something remarkable.
The Company has begun an incredible journey whose end result that will establish a fresh benchmark for Independently owned Brands globally. Says Russell "Russell Organics aimed to become the first Independently Owned Skin Care Brand to become globally distributed, and suddenly we see the finish line in front of us."
In the world of beauty, there are several Indie Brands on the market. There are also brands calling themselves Indie despite having taken on outside investment capital. This is always marketing-speak for a giant attempting to take advantage of consumer desire for smaller, highly transparent brands. Examples of the fake Indie brands: Tata Harper (Alliance Consumer Growth). The truth is that it is very hard to grow a skin care company without external investment, which is why Russell Organics target hasn’t been accomplished.
The Company is enjoying a trend of consumer sentiment that is focused on locating and supporting authentic Brands that are aligned with the consumer’s beliefs of what a brand might represent in the world. In the case of skin care brands, consumers have definitely migrated to brands that are transparent with ingredients, and have a strong cruelty-free and vegan position.
Russell has commented "animal testing or using animal derived ingredients is a line we will not cross. We do not even use Beeswax." Every product the company manufactures is Cruelty-Free and vegan.
With numerous choices on the market for our skincare requirements, it is beyond just selecting a product. We should select a Brand to support. A Brand that has the spirit, power, and creativity to acquire incredible results. That is why we cheer for Russell Organics. The real Indie Brand that is taking on the world of beauty.
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The Indie Skin Care Brand to Root For
Wilfredo Boothman (2019-03-02)
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The Company has begun an incredible journey whose end result that will establish a fresh benchmark for Independently owned Brands globally. Says Russell "Russell Organics aimed to become the first Independently Owned Skin Care Brand to become globally distributed, and suddenly we see the finish line in front of us."
In the world of beauty, there are several Indie Brands on the market. There are also brands calling themselves Indie despite having taken on outside investment capital. This is always marketing-speak for a giant attempting to take advantage of consumer desire for smaller, highly transparent brands. Examples of the fake Indie brands: Tata Harper (Alliance Consumer Growth). The truth is that it is very hard to grow a skin care company without external investment, which is why Russell Organics target hasn’t been accomplished.
The Company is enjoying a trend of consumer sentiment that is focused on locating and supporting authentic Brands that are aligned with the consumer’s beliefs of what a brand might represent in the world. In the case of skin care brands, consumers have definitely migrated to brands that are transparent with ingredients, and have a strong cruelty-free and vegan position.
Russell has commented "animal testing or using animal derived ingredients is a line we will not cross. We do not even use Beeswax." Every product the company manufactures is Cruelty-Free and vegan.
With numerous choices on the market for our skincare requirements, it is beyond just selecting a product. We should select a Brand to support. A Brand that has the spirit, power, and creativity to acquire incredible results. That is why we cheer for Russell Organics. The real Indie Brand that is taking on the world of beauty.
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