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What is SEO?

"Jens" (2019-08-30)

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SEO stands for search engine optimization, it describes the procedure making traffic without costs from the organic queries on search engines like Google, Yahoo and Bing. SEO is blanket term that can be used the complex components of making a website rank well in search engines to increase the amount of customers to a internet page.
SEO is not simply about creating a site that is optimized for search crawlers, it is about producing websites that are fast, reliable, informative & therefore useful for all different customers of your website. Search engines like Google read your website just like a human does , they read content, click links, check out the images and travel around your internet site using the navigation means you provide to your visitors.
By improving your SEO you not only improve your rankings in search engines you also improve your number of potential customers and frequency of customers and improve how much time they invest on your website.

Screenshot_of_evolution_wiki_article.pngWhy do websites need SEO?
Almost all traffic in the majority of large traffic websites is from the three major search engines – Google, Yahoo & Bing. Search Engines have turned into the primary discovery solution to find sites for potential customers. Your potential prospects use these search engines to find content, products, services, information & anything else they may be interested in because of this we should aim to help them with this.
Search Engines(SE’s) are perform like roads that you use to move around in the real world, they aid users to find places as being a search engine attaches potential customers to find websites, if there are no roads to where you 're going it is hard to get to where you want to go.
Search Engine Optimization is usually the cheapest form of marketing available and can result in a incredible rate of return compared to more traditional styles of marketing and advertising as there is no ongoing cost per customer acquisition and results are can last for years. Unlike other marketing means it can take a while until you begin to see these advancements in traffic though.
Without Search Engine Optimisation you may still get small amounts of traffic from Search Engines. However the amount of traffic you get with seo will be more substantial than without it. Search Engines (SE’s) like Google, Bing & Yahoo! are getting even more smart and have adapted to extract the most information possible from your website and even without SEO they can still do that. But with SEO they can understand and find out more of your website to help your website to rank further up in results and shows up in much more search engine results which when put together brings about a larger amount of traffic than before.

Should I do the SEO myself?
Simple answer yes, anyone can do SEO. Nevertheless the visitors achieved will never have the same number of traffic in comparison with you selected someone like me - Somerset SEO Specialists with years of experience. There are however a lot of free sites like this which offer free or low cost guideance, which are ideal for low budget start-ups and people wanting to learn SEO.
Any SEO techniques you use yourself have to be done so carefully, there is no cookie-cutter way to increasing traffic. SEO strategies have to be adapted overtime with regards to the results they achieve. You can have two similar websites however the strategy required can be greatly different. Poorly applied SEO can potentially have negative impact on your traffic also; spam-like link building & keyword stuffing can lower the worthiness of your site in Google and even get you blacklisted to ensure none of your links does not rank in those search engines.

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