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What is the concept of product mix

Lilla Hicks (2019-08-09)

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the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.

EBf3t5jUEAA-l_K.jpg%5CDescribe the product mix concept?
product mix consist of product variety, size, packeging, labelling etc.

What does the concept of promotion mix refer to?
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.

Explain the modern concept of marketing?
Modern concept of marketing is different from traditional marketing. The focus is on product satisfaction and customer need. The means is a marketing mix, and the objective is profit through customer satisfaction.

What is the product mix of HLL?
how many product mix or product line show me

How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from the sales of that product mix is maximum.

What is concept of product mix?
product mix is mean by: 1. Product: the product which you are going to launch. at first you have to evaluate the need of the customer then generate the idea to satisfy it. After screening the idea you have to make differentiation of product with the product which are also exist in a market. If you are a pioneer of the product then no need to product differentiation. 2. Price: Price of the product related...

What is the difference between a production concept and product concept?
Answer To me the difference lies in what is being produced. A product concept would be an idea for an item or product. A production concept would be the concept conceived for creating the product. -------------------------------------------------------------------------------------------------------------- Production Concept -consumers favor products that are available and highly affordable -improve production and distribution -also known as manufacturing concept Product Concept -consumers favor products that offer the most quality, performance, and innovative features

What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product

What does total product concept include?
The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.

Examples of product concept?
In order to ensure the product is properly marketed, you will need a product concept. The concept will guide the marketing and manufacturing. You will need to include the role of the product, any components it may have, success factors, and considerations of changes to the product.

Contrast product and production concept?
There are a few different contrasts between product and production concept. Production concept is the general idea of how something will be done and product is what is actually produced.

What are advantages of product concept?
Having a product concept helps inventors work out the problems with the product. With an understanding about potential problems, they can make the product better.

How is a product mix selected?
Product-mix decisions are concerned with the combination of product lines offered by the company. Basic product-mix decisions include: adding new lines to and deleting existing lines from the product mix; determining appropriate emphasis, etc.

What are the four marketing concept?
production concept marketing concept selling concept product concept

What is the difference between marketing concept and production concept?
Maketing concept can be difine as finding out about the needs of the taget market, And product concept find out the resources need for your product

What are the advantages of having a wide product mix?
advangage of product mix

Meaning of product concept?
Product concept is the knowledge of a product and the act of being able to use the product to display its capabilities, potential and features to perspective buyers.

What is Product Concept and Examples of the product concept?
every company have the products as other too,but customer like the product which have more values,advantages and inovationz.so according to that concept we should express or present our product into mkt in different way.

What is meant by product mix decisions?
The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.

Is product part of the marketing mix?
The first element in the marketing mix is the product.

What is product mix expansion?
Product mix expansion is increasing the increasing the depth within the product l line

Explain the concept of optimum marketing mix?
This Concept relates to the issue of dividing the marketing budget optimally over the elements of marketing mix

What is product mix?
Product mix is a combination of products manufactured (or sold) by a manufacturer (or distributor). If different products are not equally profitable, then the company profitability is affected by the product mix.

What are the companies that uses the product concept?
Two companies that use the product concept today are Sony in terms of their Playstation product and Samsung in terms of their Samsung Galaxy smartphone/ product

What is the impact of product mix in international busisness?
what is the impact of product mix in international business

What are the dimensions of product mix?
There are no set dimensions of product mix. It depends on the size of the company, number of products, product lines, and variations of each product.

What are the similarities between product concept and production concept?
Well I don't know about the concept but I know product is like something that you can buy and production means the making of something

What is depth of a product mix?
The depth (assortment) of the product mix refers to the number of product items offered within each line.

Is product mix and 상품권현금화 product portfolio is same?
Yes, an organisation with several product line has a product mix (or product portfolio). It consists of all the product lines and items that a particular seller offers for sale. A company's product mix has four important dimensions: (a) Product mix width: refers to the number of different product lines the company carries. (b) Product mix length: refers to the total number of items the company carries within its product lines. (c) Product mix depth...

What is the product mix of a company?
The product mix of a company is the total composite of products offered by that organization.

What is a product mix?
A product mix is the set of all products & items that a particular seller offers for sale.

What are 5 orientation towards market place?
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept

What is product process mix?
one of the components of marketing mix is product process mix,which helps the manufactures in understanding how and why they should change their production process.

How does the concept of product life cycle apply to Regal Marine products?
How does the concept of product life cycle apply to Regal Marine products?

What is product mix pricing?
It's the pricing of the product

Why is product so important to the marketing mix?
The product is very important in the marketing mix. This is because even if you have good advertising, you probably won't be successful if the product is a failure.

Who is responsible for the marketing mix of a product?
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).

Features of service marketing?
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).

What does product mean in marketing mix?
The product that you are going to market.

What are some of the weaknesses in the current adopted product mix strategies by hp?
Weaknesses in the current adopted product mix strategies by hp

Discuss the factors influencing product mix?
There are a few factors that influence product mix . The main few are changes in the demand in the market , what is costs to produce the product , and financial generation.

What is the definition concept and approches of marketing?
concept is idea of producinfg good or promotion a product

What are the 5 marketing concepts?
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.

What are the 5 major concepts of marketing?
5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....

A descripsion of a product a firm might offer for sale is known as what?
new-product concept.

What is the product of velocity and speed?
Except for the fact that velocity has a direction, velocity and speed have the same units; so you would have a speed squared (plus a direction). As far as I know, this has no physical significance - meaning that you won't normally carry out this multiplication.

Is a product of existing documents and laws contemporary values and beliefs?
its the federal concept, the federral concept states that a product only if existed documents and laws shortly has values and beliefs

What is the definition of the term product mix?
A Product Mix refers to the variety of mixture of products sold, manufactured, or produced by any given corporation or company. The mix in some companies vary more than others.

The product concept?
the concept says that the consumer will favor the product that are available, offer most qualities, performance& feature . That's why management should focus on improving production and distribution efficiency.

What is the impact of producdt mix in international business?
what is the impact of product mix in international bussiness

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