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Anya Hindmarch, founder of the eponymous luxury handbag brand, has revealed she is closing stores the majority of brick and mortar stores to focus on online sales. 

The entrepreneur, 51, founded the accessories label as a teenager in 1987 and has since built Anya Hindmarch into a global brand that counts the Duchess of Cambridge among its fans.

However she acknowledged the retail landscape has changed dramatically over the last 30 years and said the business now needs to adapt to stay relevant.

Anya Hindmarch, founder of the eponymous brand loved by the Duchess of Cambridge, has revealed she is closing stores the majority of brick and mortar stores to focus on online sales. Pictured, wireless presenter ppt clicker for remote presentation benss professional rf 2 4ghz powerpoint clicker Hindmarch (left) and Kate with one of the designer's bags in 2015 (right)

'If I was starting today we wouldn't have zillions of stores, we would have a few stores and a really great digital presence, so I want to get to that formula as soon as possible,' Hindmarch told The Times.  

'Even if it feels uncomfortable and a bit rough to do, it's important to realise that it's not the way of doing things today and we need to do it today.'

In the last three years the brand has gone from 46 stores to 22. While sales have fallen, the closures mean the company has been able to cut losses. 

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Share In March this year Anya Hindmarch was sold by Qatar's royal family to the Marandi family of Iran.

Hindmarch returned to the role of CEO two months later - eight years after she stepped down from the helm.  

The designer is a favourite of the royal family, with the Duchess of Cambridge, Princess Eugenie and Princess Beatrice all wearing her designs on public engagements.   

Royal favourite: The Duchess of Cambridge holds an Anya Hindmarch clutch bag as she meets Michelle Obama in 2011 

The Duchess of Cambridge showed her fondness for the brand in one of her earliest engagements after her 2011 wedding to Prince William.

Meeting then- U.S. President Barack Obama and his wife Michelle at Buckingham Palace, the newly-created Duchess carried a black clutch bag from the label.

The same year she took a gold Anya Hindmarch clutch bag with her her new husband play in a charity polo camecho mini portable projector led video home theater 1080p full color media player personal cinema tv laptop game entertainment projectors white 1080p video projector in California - while wearing LK Bennett heels.

During a tour to Canada that summer she also showed off a red straw fan version, matching it with a red maple leaf hat to mark Canada Day.

In 2015 Kate showed off a £450 satin black clutch by the label as she joined top female executives at a 100 Women in Hedge Funds event at London's V&A Museum.

Sarah Ferguson, the Duchess of York, has also been seen carrying the luxury brand's products.

In 2016 she arrived in Sydney with a personalised bag Anya Hindmarch showing the faces of her daughters, Beatrice and Eugenie.

Early favourite: Kate showed off her love of the brand soon after she became a Duchess, carrying a satin clutch (left) and straw fan version (right) during a trip to Canada 

The £225 tote bag featured a black-and-white photo of the two princesses in a moody pose.

A similar creation - which the Duchess was seen carrying in 2015 - featured a photo of Beatrice and Eugenie as children wearing matching dresses and bonnets.

Princess Eugenie herself also took a silver Anya Hindmarch clutch with her when she attended Pippa Middleton's wedding in May 2017.

Her sister Beatrice has also been spotted with the brand's designs, carrying one of them to the Royal Family's Easter Sunday service in 2016.  

Read more:
Digital has shopping in the bag, says Anya Hindmarch | Business | The Times

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